For over a century, the Triad region prospered through the manufacturing of products that millions of global customers needed and wanted. Today, with 95% of consumers living outside the U.S. and increasing foreign trade competition, it is imperative that the Triad expands global engagement to improve economic competitiveness and resiliency.
The Triad Rural Export Initiative (TREI) will drive positive outcomes for businesses and students in workforce preparedness, education and community vitality throughout the Triad's rural regions. Rural companies often lack knowledge, expertise, and support required for the development of a successful export program. TREI seeks to fill this gap.